By joey99881

 How to go about getting a web page

There is no doubting the power of the cyberspace but do you know how to obtain a web presence?

At Enigma Web Design we want to ensure that if you want a website, you get a website designed for the World Wide Web (that meets current standards of website usability) in the easiest and most cost effective and affordable way

possible.

Our fixed price pricing structure prevents any confusion as there are no hidden extras. This allows us to offer our services at very affordable prices. What’s more we dont conduct the design and development of your site

over the phone or the internet, we meet you face to face to discuss your needs without using technical jargon

Some companies claim to be able to contrive a website for you for 200. For this you get 1 or 2 pages. If you want more, you have to pay for them. If you want an email address associated with the site you have to pay for that. By the time your site is of any practical commercial use, it will be costing you 600+ With us there is only ever one set-up fee to pay

Prices start at 399.

After the first 12 months, there is a renewal fee of 100 per year to cover the costs of keeping you site on the Internet. And thats it! No other costs are incurred. Compare this to paid for weekly advertising in your local newspaper.

For this one off fee you receive:

1. Full design and development of your site

2. A Domain Name that YOU and YOUR business own.

3. Website Hosting (i.e. the technical means of uploading and keeping your

site on the internet)

4. Website Maintenance (basic changes to the colours and layout of your

site, change of contact details etc. This service is FREE and ongoing)

5. Five free email addresses of your choice (additional email addresses

are available if required)6. Standard Search Engine Optimization

See our SEO and Email Marketing pages for more info on search engine optimisation, and Email & internet marketing

Web Standards

At Enigma we believe in conforming to current web standards. This is vitally important today as the internet is accessed via many different mediums: Numerous browsers on both PC’s and Mac’s, mobile phones, iPods, TV’s,

touch-screen consoles game consoles, etc.

The w3c consortium has a set of web standards that any competent web designer will adhere to. You can find out more by visiting http://www.w3.org/ Needless to say, all our sites conform to these standards. You can view our certification at:

http://validator.w3.org/check?uri=http%3A%2F%2Fwww.enigma-webdesign.com%2Findex.php

Enigma Web Design is based in Preston, Lancashire. In additionto the Central Lancashire area we cover Blackpool, Burnley, Blackburn, Manchester, and the wider North West

Enigma is a Web Design and SEO company based in Preston Lancashire.

Joe Haworth heads up Enigma Web Design, and can be contacted by visting his site

Joe Haworth heads up Enigma Web Design, and can be contacted by visting his site Web Design Preston or Web Design Lancashire

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By joey99881

 Unethical Seo Practices To Avoid

SEO, or search engine optimization, is how search engines are used to maximize the chances of getting a high ranking. As most Internet users know, you have to have a high ranking among the search engines if you want to get visitors. Anyone who is searching for something online isnt going to waste a lot of time by going through several pages of results before they give up and try a different search. That second search may not even locate your web site, and your potential visitor becomes a lost visitor.

So, search engine optimization is used to boost page rankings with the search engines. Search engines look for sites and rate them upon the number of the keywords searched appear within content on pages on the site. They also look for lots of links.

The desire to have a high ranking with the search engines is great. As everyone knows, you have to have a high ranking if you want to get visitors. And lets face it, the whole point of having a web site is to get visitors! If you arent getting visitors, you arent improving business and you arent getting customers. And your web site is totally worthless if no one is looking at it. Search engine optimization becomes very, very important when you think about it and everything that it means.

Some may be so determined to get those high rankings that they do unethical things with their web sites in order to boost rankings. These unethical practices are best avoided. These practices can be changed, these unethical motives turned into ethical ones, and you can boost your sites rankings the way youre supposed to. First, identify the wrong things that you might be doing.

- Using your keywords improperly

Search engines are very clever, but they arent so smart that they cant be tricked. Search engines do search sites for content, but they cant exactly read the content the way that human beings can. Some web sites bury their keywords around a bunch of other words, in text that has no form and makes no sense. Long strings of text with random words like boating fishing hunting outdoor adventure fish boat hunting the great outdoors forestry fishing rock climbing boating water onboard Alaska come up all the time. Search engines may only be looking for the words fish and fishing and since those keywords appear within what seems to be content, a false ranking is given. But dont do this! Customers dont like this, and in the end tricking a search engine is never a good idea. Your keywords should appear within real content on your web site. Then you will get a genuinely high ranking.

- Improper use of META tags

META tags are part of the html code that is used to create a web page. The META tags are what you use to tell search engines what keywords are on your web site, what keywords you want potential visitors to use when searching for your piece of the Internet. Some may use META tags to try and trick search engines in a similar way as described above. This wont work long, however, and search engines do not look by META tags alone. Search engines always search content.

- Having false content

False content are long strings of text that make no sense, that are only on the site to make use of keywords for search engines. While its important to impress the search engines and get that high ranking thats so valuable, its more important to impress your visitors. Visitors like great content, too, and theyre going to be put off by a bunch of text that doesnt make sense and isnt a good read. While its true that most of the content on web sites is only skimmed over briefly by viewers, you still want that content to make a little bit of sense to them. Have good content, at least real content, and make the most out of your keywords using that content. Thats how to get a truly high ranking with a search engine, ethically.

Joe Haworth heads up Enigma Web Design, and can be contacted by visting his site Web Design Preston or Web Design Lancashire

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