Shandong: "appliances to the countryside" Puzzles facing channels - bringing home applianc
July 25th, 2010By sdsdf
"Countryside" who can sell home appliances, the market also how norms? Reporters interviewed in rural areas found that chaotic "home appliances to the countryside" channels, are manufactured to the trouble many grass-roots marketing.
"I am the agent directly from there, getting goods through bidding, sourcing, sales invoices are integrated, the price also provides a good and can not change; to those 'stragglers', they can also, through their own channel, get the same product, sold to farmers at lower prices, farmers took them invoices, you can still enjoy the subsidy. This is our regular vendors, is completely cut-throat competition, a long time, and who able to carry on? "press interview in the city a certain town, a first batch of" countryside "
Home Appliances Sales of small owners are extremely dissatisfied with the similar situation. According to him, the provisions of relevant state ministries, "
Appliances to the countryside "Product and 12 (or even individual districts to 3) the sales agent to go through bidding, but the small township-level point of sale is not set access. Now a lot of towns like him not only to formal retailers , also obtained through non-normal channels "to the countryside" products and sales invoices of "cottage" vendors.
"Manufacturers and higher-level agency to our very strict requirements, prices are neither fixed, profits are also fixed. Can they not the same, under the same limit, they could separate themselves secretly a lower price through the puerile to squeeze our market. "The vendors, for example, is also a 1,000 yuan, the" countryside "
TV They must be sold for 1,000 yuan, according to farmers, and farmers took the invoice, ID and other relevant materials to apply for subsidies for rural finance, the present ratio of 13% of the subsidies, farmers buy this TV should be spent 870 yuan; but to those "cottage" store, the other can be sold for 950 yuan for farmers, the invoice price is still 1,000 yuan, farmers took the invoice to get back 13% of the subsidies actually spent only 820 dollars to buy the same appliance. Go a few steps, you can expect to make hundreds of dollars, farmers how to choose self-evident. "Several times, the farmers to buy household appliances shop a question I can not go further price cuts, went directly to the repair shop, our business was how to do it?" According to reports, the "cottage" and formal shop shop not only compete with each other is also infighting between.
Work, according to town finance officials introduced a similar situation does exist, the town had only four "Going down" sales shop, and later several appliances
Service Stores have also joined in, playing a sale of "countryside" products under the banner, bringing the total to more than 10, "This situation exists in many villages and towns." In this regard, a medium-sized distribution company officials said, a township market share must be limited, the ratio will not increase too much, so the best sellers have a certain limit, this will help to ensure the profits of sellers, to protect their enthusiasm. "Now the situation is the primary channel for too messy, disorderly gradually into a vicious competition, although the period of time so that some farmers received benefits, but the long term, is not conducive to the stability of the rural market may also be the 'countryside' appliances sale
Service
Safeguard the legitimate rights and interests of farmers and to some extent. Therefore, the appropriate standard 'countryside' channels, on the benefits the country's policy, urgent and necessary. "
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as finish foil , lazy susan turntables.
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